Optical Media storage specialist Falcon Technologies International (FTI) has announced the signing of an exclusive agreement with Verbatim, the storage media giant owned by Mitsubishi Chemical Media, to distribute Verbatim products in the countries of Bahrain, Iraq, Lebanon, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
This agreement comes after several years of mutual collaboration between the two companies, and allows FTI to distribute the full range of Verbatim products as well as products from Freecom, a brand also owned by Mitsubishi Chemical Media that specialises in high-end external SSDs and hard drives. The deal was finalized and signed during the recent FTI Customer Seminar 2017, which was hosted in Ras Al Khaimah (UAE) on April 4th and 5th and attended by many leading players within the global optical media industry.
FTI CEO Michael Gutowski said, “FTI are both honored and excited to have reached an agreement with Verbatim to exclusively distribute their brands within the Middle East. Our cooperation over recent years has been beneficial for both parties and has given us insight into the mutual emphasis and care that both our organizations place on innovation and quality, so we feel there is a strong synergy of values between FTI and Verbatim. We very much look forward to building upon our partnership and further developing the business footprint of both FTI and Verbatim within the Middle East”.
Gary Milner, VP Sales & Marketing at Verbatim GmbH said, “As the world’s leading Optical Storage brand, we have felt that there is a substantial opportunity to gain additional market share in what is a highly dynamic region. By partnering with FTI, we believe that the combination of our product innovation and FTI reputation for quality will be a new powerful force in the region, delivering unprecedented levels of customer service and availability – not previously seen before for the Verbatim brand.
We feel that FTI are a great choice of strategic partner as we seek to raise our profile in this region, not just because of their local market knowledge but also due to their shared commitment to delivering the best quality optical media solutions to customers all over the world.”
Falcon Technologies International LLC (FTI) was established in Ras Al Khaimah in 2005 as a premium manufacturer of professional optical data storage media and archival solutions provider. Operating a 15,000 sq m clean room to the highest international standards, the company is certified by the international certification bodies of ISO, LNE, ICIM and RoHs. FTI offers its professional grade solutions to global brands, private labels, distributors and value added resellers, and has developed professional partnerships with prestigious international partners all over the world. FTI’s product range of CD-R, DVD-R and archival solutions are tailored into specific product lines serving the Government, Corporate, Music, Entertainment, Medical, Healthcare and the Archival market sectors
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Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No. 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard-drive storage solutions, a wide range of computer accessories, plastic filaments for the 3D printing industry and water filters under the Cleansui brand name.
Verbatim is a subsidiary of Mitsubishi Chemical Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors.
The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in Germany. For further information, visit http://www.verbatim.com.
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